Interview with Chaitali Chatterjee: Owner – ShreOM Communications and Solutions
Q: What inspired you to start your own business?
A: I remember, when I was in 7th Std, we had to write an essay on “My Ambition”, I wrote, “I would be a businesswoman”. So, it’s my childhood dream.
Q: What hurdles came across in beginning?
A: Ah. Many. It’s really not easy for a middle-class woman drawing a hefty salary and suddenly leaving the job and doing business. It starts from near & dear ones who never want to support for doing business, they thought I can’t do business, listening to statements like “You can’t do”, “Where is the income?”, “It’s not easy” and so on. And yes, especially handling a child, his studies, managing home alone when your husband is staying in a different city for work and so on.
Q: What is Your Struggle Story?
A: Oh! There were no returns for me without a struggle. I worked with various companies and today I have more than 2-decade Corporate experience. It started in 2010 when I was working as a National Sales Head for a multinational company. My son’s age at that time was 5-6 years. Everything was going fine. I had strong support from family for doing the job. Suddenly, my husband got transferred to the different city. Now, you can understand, husband in a different city, small child and I work as a National Sales Head, working 18 hours (work+home+child). My job required me to travel to different cities. Finally, I decided to quit.
It was so difficult for a working & ambitious woman like me to stay at home. So, I started freelancing work like Marketing Events, Raised Sponsors, Organized Training Programs, Raised Funds for NGOs, Multi-level marketing etc. And yes was successful in MLM. But, the company closed down. And I had to listen “Why don’t you shift with your husband”, “Start part-time job”, etc. etc. from close relatives. Imagine, suddenly leaving hefty salary and starting from scratch. Finally, in 2015, I winded up everything and shifted with my husband.
That was the beginning of another struggle for me. Being a small city, no job. Salary offered was not even 1/4th of my earning while in business. Cant start business has had to settle down first. Finally, God listened to me and my husband got a job in Mumbai. We shifted back. Again new struggle. Husband wanted me to do a job and I wanted to re-start my business. Well, as suggested by him, “start with the job, connect your clients and then start a business”. I listened to him and worked for a year with Media in 1/4th of my salary which I was drawing in 2010. Still, everything was fine. But, as you know the Corporate politics, the boss doesn’t like you doing better than her, especially if your boss is a woman. So, I left my job and restarted my business. But, the struggle doesn’t stop here. Have a challenge from your own family to earn more than a salary in business within 6 months, else I should go back to the job. And yes, again by God’s grace I am working on 3 Marketing Projects now. Finally, my family is completely supporting me. Thanks to them.
“Must say that those days when I had No support from family for business, I kept on motivating myself by seeing videos of “Sandeep Maheshwari”. I suggest all struggling entrepreneurs must watch. Patience & Perseverance is Key to Success. And without struggles & hurdles, success is not so sweet. Struggles & Hurdles in the journey have always taught me to get up and keep going.”
Q: What is your business into?
A: My company ShreOM Communications & Solutions is in Events & Marketing, Training Management. PR & Media. Conferences, Workshops & Exhibitions.
Q: How would you like to help your fellow members / or contribute towards society?
A: I always had a dream of having my own organization with ONLY women. Specially empowering those women who have dreams and staying at home leaving their career. I want to bring out those women out of their house and motivate to focus on their dreams and themselves. I have experienced the struggles myself. So, I wanted to start working on woman entrepreneurs & aspiring women entrepreneurs. Help them with my expertise in marketing, Sales & PR.
This gave birth to WEE ‘ Women Entrepreneurs Enclave’. The motto of WEE being “WEE grow together”, I will surely reach 1000 women entrepreneurs by end of this year and help them in every way to grow. Will not leave any stone unturned to help them.