DENVER, Jan. 16, 2018 (GLOBE NEWSWIRE) -- SpotX, the leading video ad serving platform, today announced a strategic partnership with fuboTV, the leading sports-first streaming TV service. Through this partnership, SpotX is powering the programmatic monetization of fuboTV’s live, over-the-top (OTT) content - including more channels that carry sports in a base package than any similar service. The new integration is expected to increase fuboTV’s market share by giving more brands, agencies, and trading desks unparalleled access to sports fans streaming fuboTV’s live content across connected TV, mobile, and desktop.
fuboTV previously monetized content primarily through subscriptions but turned on ads this past summer. Due to early success, fuboTV made its live ad insertion technology available to advertisers via direct buy campaigns. After a comprehensive evaluation process, fuboTV ultimately chose SpotX as its designated supply-side platform (SSP) for both private marketplace and open exchange traded campaigns.
More than 150 national brands purchased fuboTV’s advertising inventory programmatically during the fourth quarter of last year, double Q3 2017. Additionally, 50 of the top 100 spending U.S. advertisers now run campaigns on fuboTV via SpotX.
“In today’s fully automated advertising ecosystem, it’s increasingly important for us to find the right technology partner that can streamline the programmatic monetization process, said Andy Hammond, VP, sales at fuboTV. “We continue to be extremely impressed by SpotX’s robust monetization capabilities, massive scale, and deep agency relationships, and look forward to working more closely together throughout 2018.”
fuboTV is one of the fastest-growing OTT services in the country, due to a line-up of live channels that brings viewers coverage of marquee sports events, as well as popular news and entertainment programming. This includes access to channels that collectively telecast more than 30,000 live sporting events per year, from the NFL playoffs, Super Bowl LII and the 2018 Winter Olympics to the FIFA World Cup, NHL, NBA, MLB, UFC, the Kentucky Derby, Tour de France, the most watched soccer leagues in the U.S. (La Liga, EPL, Liga MX, MLS, Bundesliga) and much more.
SpotX will also enable fuboTV to dynamically target audiences by a variety of different data segments including live vs. VOD, DMA, device, and language. In addition, fuboTV is leveraging SpotX’s demand facilitation services to connect premium brands with the service’s niche inventory. fuboTV has seen private marketplace deals increase an average of 55 percent monthly via SpotX.
Adobe Ad Cloud is among the first demand-side platforms (DSP) integrated with fuboTV to transact programmatically through SpotX, generating the most revenue from the alliance to date, and average view to completion rates of more than 97 percent.
“Live OTT as a medium is becoming more and more important to advertisers and fuboTV obviously has their finger on the pulse of what’s to come for sports fans,” said Ryan Kenney, VP of Platform Services at SpotX. “We’re excited to help drive monetization for fuboTV’s unique content portfolio and the unparalleled consumer engagement that sports programming offers brands.”
SpotX is the leading video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, completed its 100% acquisition of SpotX. For updates, follow SpotX on Twitter and LinkedIn.
fuboTV is a sports-first streaming TV service that brings subscribers over-the-top (OTT) access to the most sports for the least money. This includes a growing line-up of national channels, local broadcasters and regional sports networks (RSNs) that hold rights to the most popular sports in the world. Officially launched in January 2015 as a streaming soccer service, fuboTV has evolved into one of the leading virtual MVPDs in the U.S. Its entry-level fubo Premier bundle offers more than 65 channels, including up to 37 that carry sports, and brings customers access to popular entertainment, news and information content that complements the core sports offering, including more than 10,000 titles available on-demand. It is available on desktop or mobile web via www.fubo.tv; on Amazon Fire TV and Fire TV Stick; Android and iOS devices; Apple TV; Chromecast; Roku; and through T-Mobile’s Binge On.
The company has raised a total of $75.6 million in funding to date, including a $55 million Series C round that closed in June 2017, led by Northzone, and including 21st Century Fox, Sky and Scripps Networks Interactive. Investors also include DCM Ventures, i2bf, Luminari Capital, LionTree Partners, Univision Communications Inc., Edgar Bronfman, Jr. (former Chairman and CEO of Warner Music Group), Chris Silbermann (founding partner, ICM Partners) and former NBA Commissioner David Stern.
Tammy Blythe Goodman
The Lippin Group for fuboTV