Actor Farhan Akhtar took to social media to launch a filmmaking competition across colleges in the country as part of a campaign led by Population Foundation of India. The campaign titled 'Bas Ab Bahut Ho Gaya' - Enough is Enough!’ is aimed at fighting gender-based violence, especially violence against women. Joining hands with PFI are Farhan Akhtar and his initiative MARD (Men Against Rape and Discrimination) and Feroz Abbas Khan.
Farhan Akhtar says, “Violence Against Women and Girls is a shameful violation of human rights that our nation should not and must not condone. I call upon our youth to participate in 'Bas Ab Bahut Hogaya' campaign (#BasAbBahutHogaya) and create a new age of dialogue on the subject of gender violence. I hope such student solidarity will grasp the attention of our nation and its leaders. I am very keen to understand how our youth are going to interpret the subject in the films they make. I implore the leaders of tomorrow to be the change today and proactively participate in this campaign.”
Poonam Muttreja, Executive Director, Population Foundation of India (PFI) says, “Our campaign Bas Ab Bahut Ho Gaya – Enough is Enough! is a call for all of us to collectively end violence against women and girls. In this day and age, it's shocking that we have so many examples of these. To name just a few – sons continue to be looked upon as assets and girls as a burden; rape, which is one of the most heinous crimes perpetrated against women and girls continues to thrive; and domestic violence shows no sign of ending. If we look for the root cause, violence is deeply entrenched in India’s patriarchal social fabric. I believe 'Bas Ab Bahut Ho Gaya'! NOW is the time to wake up, NOW is the time to take action, NOW is the time to change behavior and social norms.”
Well known director Feroz Abbas Khan who is partnering with MARD and PFI on this campaign adds, "Our aim is to make the youth think and bring new ideas to the table as to how patriarchy, and gender bias can be removed from its roots. Our hope is to involve hundreds of colleges in this campaign.”
The #BasAbBahutHogaya film contest is open to college students across all streams and will accept entries till the mid of August. The prize money is Rs 3 lakh for the winner, Rs 2 lakh for runner-up and Rs 1 lakh for the 2nd runner up. Winners will be awarded on October 2nd given the importance of the day in the fight against non-violence.
This contest is part of a series of activities to generate debate and promote positive change in cultural and social norms by putting women and girls at the centre. Celebrities have joined this campaign with messages that motivate young girls to stand up against violence, and show boys that masculinity is not connected with violence. Apart from the contest, PFI will be releasing a series of films on gender violence and hold panel discussions across cities on issues around gender bias. The campaign will culminate in a concert in Mumbai towards the end of 2017.
Here is the link to the Facebook live: https://www.facebook.com/TheRealMard/videos/vb.541998489174257/1614266781947417/?type=2&theate
To support the cause, Farhan Akhtar went live on various social media platforms of MARD as well as Population Foundation Of India:
For Population Foundation Of India:
Facebook - https://www.facebook.com/Population-Foundation-of-India-144526792274343/?ref=bookmarks
Twitter - https://twitter.com/PFI3
YouTube - https://www.youtube.com/channel/UC_exH-FLrQAF67552wq6T_A
Facebook: @therealmard https://www.facebook.com/TheRealMard
Instagram: @therealmard https://www.instagram.com/therealmard/
Twitter: @mardofficial https://twitter.com/mardofficial