How online shopping took up retail store shopping?

Author: Dipika Priya
| Updated: 2016-06-01 12:17:10

Online shopping in India is becoming very prominent now-a-days. Most of the people are now familiar with the use of internet and it has tremendously increased the prospect of online shopping in India. Moreover, with the innovation of smart gadgets, instant communication devices etc., buyers can navigate around websites & web stores anytime and can shop easily.

People prefer online shopping because they can buy products from different brands and companies which are otherwise not easily available in their home cities. These virtual markets offer huge variety and diversity. It allows the buyers to be updated with the latest styles and trends.

Due to many schemes and to get the maximum comfort by allowing shopping themselves from their home, online shopping came up. The product is dispatched to the address provided by you. Time is another factor to keep in mind, but most of the people do cash on delivery for more security, that is the fact if you are shopping online for the very first time. There are many online shopping retailers in India like ebay, Flipkart, Amazon, YepMe, Myntra, Lenskart, Snapdeal, Jabong, HomeShop18, Naaptol, Junglee, Healthkart, First cry, Big basket and many more. A few years back, Flipkart was the only king in the online shopping jungle, but now it has got competitors.

From supermarkets to specialty shopping stores, you will find everything you want to buy here. Whether it is apparel, shoes, plumbing material, furniture, jewellery, medicines, food items grocery or anything else you can imagine including fresh fruits and veggies, you can order it online and have it home delivered.

India is still spending just a fraction of the percentage while countries like US spend most on online shopping, the market is poised for a bigger boom than has already shaken the retail markets. The malls and physical stores are feeling the pinch. Women have also taken to online shopping with a vengeance.The greater adoption of Internet and smartphones is the biggest driver of e-commerce in India. Internet penetration is rapidly increasing with around 300 million users in 2014. The Smartphone is steadily growing and consists of 35% of the overall mobile phones market in the country and success rate of some of the technologies is directly connected to the success of e-commerce”. The e-commerce companies are concentrating their efforts on increasing the penetration of their mobile apps for higher growth. Big players in this space claim to have more than 50% of their revenue coming from mobile apps as more than 240 million people in India access internet through mobile devices.

The mobile applications are serving to reach more customers located even in remote and rural areas. E-commerce companies have been able to bridge the service gap considerably by sending service updates and other communication via their mobile app, e-mail, and SMS including TV advertisement (Most famous ad apna bharosa apni dukan –Amazon) .The digital advertisement industry is also growing rapidly as there is a growth in digital communication devices around the world. The increase in Smartphones, tablets is enabling advertisers to reach a wider audience.

Every 30 seconds, global e-commerce industry generates almost $1.8 million revenue through Facebook, Pinterest and Twitter contributing $5,483, $4,510 and $4,328 respectively according to the study. The availability of e-commerce applications on various mobility devices is helping to drive sales and revenue. E-tailers like Flipkart, Amazon and Jabong generate nearly 50% of their revenues from consumers shopping using mobile phones.

Retailers comprise of a large section of the population and a larger population is dependent upon these retailers. But the advent of e-stores with their attractive offers and wide varieties have created the fear of uncertainty and helplessness. This study looks into the various aspects about how retail businesses are being affected and also the various recovery mechanisms they are coming up with to counter those e-stores in their race of survival.