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GoDaddy Signs Three Years Deal With Badminton World Federation

Business Wire India
GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today announced an extension of its partnership with the Badminton World Federation (BWF) as a sponsor of major badminton events over the next three years. With this partnership, GoDaddy aims to continue raising awareness amongst sporting viewers, and among badminton enthusiasts, about the benefits of being online and creating an online presence for their business or ideas, to help their ventures grow.
 
GoDaddy will continue as Official Partner of BWF Major Events, building upon its successful sponsorship of the TOTAL BWF Thomas and Uber Cup and TOTAL BWF World Championships in 2018.
 
The new partnership includes the following BWF Major Events:
 
2019
TOTAL BWF Sudirman Cup
TOTAL BWF World Championship
 
2020
TOTAL BWF Thomas and Uber Cup
 
2021
TOTAL BWF Sudirman Cup
TOTAL BWF World Championship
 
BWF Commercial Director Owen Leed said, “We’re extremely excited to partner with GoDaddy again. India has been an active participant in BWF Events around the world. Between BWF’s reach globally and GoDaddy’s reach in cities across India, we’re very much looking forward to this collaboration.”
 
GoDaddy’s partnership with BWF continues the company’s collaborations with sport. GoDaddy has been associated with prominent sports celebrities and numerous sporting events. In India, GoDaddy has been associated with cricket, in various formats, by sponsoring the 3 match Home T20 series vs Sri Lanka in Dec 2017, and 5 Test match Home series vs England in November/December 2016. GoDaddy has also been a sponsor of the Tata Mumbai Marathon and the Procam Airtel Delhi Marathon over the past year.
 
Badminton is the second most played sport in India. Some of the country’s leading Badminton players including Saina Nehwal, P.V. Sindhu, and Srikanth Kidambi, among others, come from Tier 2 and Tier 3 cities across the country, which is a hub of emerging talent pool and also the place where the next wave of digital growth lies. These inspiring personalities epitomize the dreams and ambition of almost every small town Indian who aspires to become successful. Partnering with BWF aligns well with our goal of helping people realize their dreams, by helping them take their ideas online with our easy-to-use and affordable tools and services,” said Nikhil Arora, Vice President and Managing Director, GoDaddy India.

GoDaddy offers an integrated suite of products for small business owners and entrepreneurs, ranging from domain names, hosting, website building, to email marketing, security protections and an online store. GoDaddy offers 24/7 customer support locally, to help guide customers in the growth of their venture, and to find the tools that best meet their needs.
 
Connect with GoDaddy on Facebook, Twitter, InstagramLinkedIn
About GoDaddy
 
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With over 18 million customers worldwide and more than 77 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success.

To learn more about the company, visit www.GoDaddy.com

About BWF
 
The Badminton World Federation (BWF) is the international governing body of the sport of badminton, recognised by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC). It was originally the International Badminton Federation (IBF) which was founded on 5 July, 1934, before being rechristened the Badminton World Federation in 2006. The purpose and objectives of BWF include regulating, promoting, developing and popularising the sport of badminton throughout the world and organising, conducting and presenting international events at the highest level.
 
The BWF’s vision is to make badminton a leading global sport accessible to all – giving every child a chance to play for life. Its mission is to lead and inspire all stakeholders; to deliver entertainment through exciting events to drive fan experience; and to create innovative, impactful and sustainable development initiatives.
 
BWF has its headquarters in Kuala Lumpur, Malaysia, with 189 Member Associations worldwide.
 
Poul-Erik Høyer is the BWF President and Thomas Lund is the BWF Secretary General.
 
Websites: www.bwfbadminton.com and www.bwfcorporate.com
 
Facebook: https://www.facebook.com/bwfbadminton

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