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GoT gave Starbucks $2.3B in free ad, cup wasn’t from Starbucks

Starbucks earned $2.3 billion in free advertising after a cup appearing to be from the company appeared on a ‘Game of Thrones’ episode.

The amount was calculated after counting 10,627 mentions of Starbucks and ‘Game of Thrones’ across the internet, TV and radio. It was revealed the cup didn’t belong to Starbucks, the report added.

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