India has a very rich and varied textile heritage. The languages and dialects, foods and culture change every 80-100 kilometers. Each region of India has very unique traditional costumes and accessories.Old is Gold therefore, every region has a different view of fashion which makes its fashion as diverse as the culture and traditions of the country. The fashion in India is not only confined within the limits of the country but a perfect touch of western culture can also be witnessed in the developed and some underdeveloped cities of the country, and all this has been done by Indian Film Industry-“Bollywood” only.
Bollywood style statements that peaked Old is Gold in the 60s and 70s have been making a comeback off-and-on. Be it the ubiquitous Anarkali Suits which came into trend from Mughal-e-Azam or blunt-cut bangs from Sadhana became a fashion icon for the modern Indian girl with her blunt fringes. The hairstyle came to be known as Sadhana cut. The 60s fashion trend has made a strong comeback. The flared pants called bell-bottoms or palazzos which were popularised by Neetu Singh; these wide-legged, high-waist trousers again came in demand. Polka prints which are commonly called as bobby print after Bobby movie. They have been in vogue for a long time and promise to live on forever. Cat-eye makeup, the 70s style, which Bollywood beauties of the yesteryears swore by, is a rage among fashionistas. Zeenat Aman was a trendsetter in her own right. Her hippie-chic look in Hare Rama Hare Krishna – psychedelic shades, floral bell-bottoms, and long skirts – inspired many young women in the 70s is again an example of old is gold. Vintage fashion and style are coming back which are promoted by the actresses.
India is a country having an ancient clothing design tradition, yet an emerging fashion industry. Before the 1980s, a handful of designers existed but the late 80s and the 1990s witnessed growth. This was the result of increased exposure to global fashion and the economic boom after the economic liberalization of Indian economy.
The current fashion trends are heavily derived from the yesteryears and there still exists a strong correlation between what was and what is. This is how retro fashion trends came back and is still ruling the fashion industry! Here Old is Gold fashion is not merely clothing but also it is apparent in our accessories, make-up and even our hairstyles. Old fashion trends repeat themselves after some years. Those trends that were followed in the 80s or 90s are now again in fashion. The only difference in these fashion tendencies is their modernization. The techniques in production in the textile industry have been upgraded in the past years and the quality of the materials used has also improved. Various types of fashions can be compared with their past fashion styles. The shapes of the fabric and styles that were used before are now crafted into styles that look completely innovated although they are renovations of past fashion designs.
Older means of the textile industry took a large time in constructing fabric handmade. Later on, with the development of new machines came and fabric which is prepared through them. The new trends were set and colors are now enhanced in the designs.